What you built this week. The heart of it.
Shipped appointment reminders over WhatsApp. Took the no-show rate at our two pilot clinics from 31% to 12% in three weeks. The whole thing is one cron and a template table.
Redesigned three onboarding flows this week for teams in this channel. Pattern I keep seeing: everyone asks for the credit card one screen too early. Moving it one step later lifted completion every single time.
Cold outbound experiment closed: 400 emails, 3 templates. The version that mentioned a specific broken thing on their own status page booked 11 calls. The two generic ones booked one between them.